Email campaign infrastructure

Every campaign,
intelligently protected

PostMTA Hosted gives your email program the infrastructure layer it needs: intelligent warmup, real-time deliverability guardrails, complaint suppression, and deep analytics — so your campaigns actually reach the inbox.

How campaigns work

5-stage delivery pipeline

From identity setup to continuous optimization — every stage is monitored, automated, and actionable.

1

Set up sending identity

Add and verify your sending domains. Configure DKIM, SPF, and DMARC records using our guided DNS checklist. Assign IPs and warming policies.

2

Intelligent warmup

New IPs and domains enter the warmup ladder automatically. PostMTA gradually increases volume based on reputation signals from major inbox providers.

3

Pre-flight checks

Run predictive placement checks, spam score analysis, and list hygiene validation before launch. Block suppressions and fix authentication issues proactively.

4

Execute campaign

Inject via API or SMTP with full retry logic, rate shaping, and real-time event streaming. Tracking domains rotate automatically across the send.

5

Analyze and improve

Review delivery rates, placement scores, and engagement metrics. AI surfaces underperforming segments and recommends list hygiene and timing improvements.

Platform capabilities

Built for deliverability-first teams

Nine interlocking capabilities that work together to protect and grow your sender reputation.

Core

Intelligent Warmup

AI-driven warmup ladders that automatically scale your sending reputation. New IPs and domains ramp from 100 emails/day, doubling every 2 days, reaching full volume safely.

Deliverability

Deliverability Guardrails

Real-time checks before every campaign: spam score thresholding, blackist monitoring, DKIM/SPF alignment verification, and volume anomaly detection.

Compliance

Complaint Suppression

Automatically sync FBL (Feedback Loop) complaints from Gmail, Yahoo, and Outlook. Suppressed addresses are blocked at MTA-level before injection — never billed.

Insights

Predictive Placement Checks

Seed list–driven inbox placement forecasts across Gmail, Outlook, Yahoo, and Hotmail before you launch. Get a deliverability score and actionable recommendations.

Integration

Gmail Postmaster Tools

Native integration with Gmail Postmaster API. Track spam rate, domain reputation, and authentication results directly in your PostMTA dashboard — no manual scraping.

AI-Assisted

Variants + AI Assistance

Run A/B/X variant campaigns with automated winner detection. AI subject line scoring, send-time optimization, and content recommendations powered by your sending history.

Analytics

Campaign Analytics

Full-funnel visibility: injection → delivery → open → click → bounce → complaint. Exportable CSVs, webhook delivery events, and retention up to 90 days.

Infrastructure

Tracking Domain Rotation

Rotate across multiple tracking domains to prevent pixel blocking and preserve sender reputation. Automatic deprioritization of domains flagged by inbox providers.

Operations

Operational Alerts

PagerDuty, Slack, and webhook alerts for bounce spikes, complaint surges, credit low warnings, and delivery failures. Configure per-workspace thresholds and escalation chains.

Warmup Engine

Intelligent Warmup

Rather than a simple volume ramp, PostMTA's warmup engine monitors actual delivery feedback — bounce rates, FBL complaints, and Postmaster reputation — adjusting the ladder in real time.

  • Automated 14-day ladder from 100 → full volume
  • Reputation-aware acceleration or hold-back
  • Separate IP and domain warmup tracks
  • Pause and resume with state preserved
Compliance

Complaint Suppression

Gmail, Yahoo, and Outlook FBL complaints are fetched and processed automatically every hour. Suppressed addresses are blocked at MTA injection time — zero cost, fully compliant.

  • Gmail FBL via Gmail Postmaster API
  • Yahoo + Outlook via standard FBL endpoints
  • Suppression at SMTP layer (pre-injection)
  • Audit log for every suppression event
Insights

Predictive Placement

Our seed list network spans Gmail, Outlook, Yahoo, and Hotmail. Run a pre-flight check and get an inbox placement score with per-provider breakdown and specific remediation steps.

  • Placement scores across 4+ major providers
  • Spam score simulation before send
  • Authentication health check (DKIM/SPF/DMARC)
  • List quality and hygiene recommendations
Analytics

Full-funnel campaign analytics

From the moment an email is injected to the final engagement event — every step is tracked, stored, and queryable. Export raw event streams via webhook or download CSV summaries on demand.

Injection rate — Emails accepted by PostMTA vs. rejected at API layer
Delivery rate — Messages accepted by the recipient's MTA (not bounced)
Inbox placement — Gmail, Outlook, Yahoo placement from seed list data
Engagement — Open rate, click rate, and conversion by segment
Bounce breakdown — Hard vs. soft bounces with specific SMTP response codes
Complaint rate — FBL complaints per 100k delivered, by provider

Campaign Performance

Last 30 days

+12.4%

98.2%

Delivery rate

34.7%

Open rate

2.1%

Complaint rate

Your next campaign deserves better infrastructure

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